Tokyo Shinjuku Store
WSP - Double SP -
"MARLENA," "Pearl for Life," "madama・hada," and others
This is a WSP directly operated store where you can experience all the brand products proposed by WSP, the operating company, with your own eyes and skin.
WSP has been engaged in the wholesale pearl business for over 30 years.
Starting with essential pearl necklaces and pearl jewelry for traditional Japanese ceremonies such as weddings, funerals, and other formal occasions,
Skincare brands specializing in pearl beauty ingredients, such as "madama・hada" and "PEARLDAYS"
With the concept of "Making people beautiful with pearls," we offer a more extensive selection of pearl-related products than anywhere else.
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WSP -Double SP- is based on the concept of 'wearing truly good things casually every day.'
We offer a new way to enjoy pearls.
We continue to create pearl jewelry loved by adult women, combining reliable quality with playful design.
Additionally, as a formal necklace representing Japan's cherished traditions, our company, with over 30 years of experience in pearl wholesale,
We offer the widest selection of all Greats anywhere.
No two pearls are the same; each one is unique. WSP is a special space where customers can discover their perfect, one-of-a-kind piece.
■ Notice Regarding Summer Holidays ■
Closed: Thursday, August 14 – Friday, August 15
〈Customer Support〉
Please note that our toll-free phone support will be unavailable during the following period.
・Saturday, August 9 to Monday, August 11 (holiday), Wednesday, August 13 to Sunday, August 17
Inquiries received during our closure will be responded to sequentially on the next business day.
If you are in a hurry, please contact any of our open stores.
We kindly ask for your understanding.
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A wide selection of Akoya and Hanadama pearl necklaces and two-piece sets, essential for weddings, funerals, and other ceremonial occasions.
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A classic pair of pearl earrings you’ll want to have in your collection
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Offering a wide selection of jewelry with Hanadama certification
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Jewelry with playful designs and a commitment to the quality and materials of pearls
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The MARLENA series boldly uses SV and K10 to let you fully enjoy the pearls themselves.
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A wide variety of store-exclusive products not listed in the online store
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Necklaces such as Akoya pearls and formal pearls purchased from wsp are eligible for unlimited free restringing. (Special treatments will incur a fee.)
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We also accept repairs for purchased items, so please bring them along with your warranty card.
(We will keep it on hold and contact you later. Please note that charges may apply depending on the situation.)
Equipped with a special room, "En no Heya"
The Shinjuku store features a special room called "En no Heya" to meet the needs of customers who want to take their time discussing and selecting products.
You can take your time choosing in a relaxed atmosphere where traditional Japanese and modern styles intersect.
We also exhibit art pieces created using nature pearls.
"En" 2024 Created by: Nizo (NIZO)
Art that Connects Circles and Bonds
"En" carries the sentiment of overlapping the circle (shape) of a pearl with the connection (bond) between people.
This character, written in seal script from 200 BCE to 1000 CE, conveys the timeless beauty of calligraphy passed down through the ages,
It expresses the universal bonds of humanity and the enduring harmony of nature.
This piece is finished using a special ink.
Pearls that couldn't be made into pearl jewelry are ground into powder, and 20% of this powder is mixed into the ink.
It creates depth and texture in the color. This unique technique imbues the characters with the mystery of pearls.
Calligrapher: Nizo (NIZO)
From a young age, I was familiar with calligraphy and became fascinated by the seal script (the oldest form of Chinese characters).
After graduating from high school in Japan, I moved to the United States to share the appeal of Japanese culture abroad.
Responsible for creating signage for Hakata Ippudo New York and Sushi Azabu.

Double SP
Tokyo Shinjuku Store
It is located just near Shinjuku Gyoen, which is famous as a national park.
Please experience our WSP pearl jewelry and pearl cosmetics, cherished for over 30 years since our founding, with your own eyes and skin.
Pearls vary greatly in price depending on their color, shape, size, length, and quality.
In reality, most customers don't know what to choose.
At our store, we fully address any concerns or questions you may have, and our knowledgeable pearl experts, who have passed the pearl certification exam, are dedicated to providing you with full support to ensure you make your purchase with complete confidence.
Of course, it's perfectly fine to just look around.
We hope you'll feel free to visit, touch the pearls, and discover their charm.
I look forward to meeting you.
ACCESS
- Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line Shinjuku-sanchome Station Exit C1
Go up to the ground level, turn right with Starbucks behind you, and go straight.
You can see Doutor, so cross the traffic light and continue straight ahead.
If you walk about 50 meters, you will see a Starbucks on your right. WSP Tokyo Shinjuku Store is located on the first floor of the Shinjuku Gyoen Building right in front of it.
- Shinjuku-gyoenmae Station, Marunouchi Line, Exit 1
If you turn your back to Exit 1 and go straight to the left, you will find APA Hotel Shinjuku Gyoenmae.
If you continue straight ahead, you will arrive at WSP - Double S P - in about 2 minutes.
There's a Starbucks right across the main street.
Google map
Store Information
wsp Double SP Tokyo Shinjuku Store
〒160-0022
1F, Shinjuku Gyoen Building, 2-3-10 Shinjuku, Shinjuku-ku, Tokyo
Business Hours 11:00 AM - 7:00 PM
Closed days: Open year-round (except during summer and New Year's holidays)
*We accommodate customers who make reservations or visit by 7:00 PM.
TEL 03-6273-0006
E-MAIL en_shinjyuku@wspcorp.jp
For inquiries by phone, please contact us here
Reception hours: Weekdays 11:00 AM to 6:00 PM
Store Introduction
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