Tokyo Shinjuku Store
enwsp - Endable SP -
"MARLENA," "Pearl for Life," "madama・hada," and others
This is a WSP directly managed store where you can experience all the brand products proposed by WSP, the operating company, with your own eyes and skin.
WSP has been engaged in the wholesale pearl business for over 30 years
Starting with pearl necklaces and pearl jewelry essential for traditional Japanese ceremonies such as weddings, funerals, and other formal occasions,
Skincare brands specializing in pearl beauty ingredients such as "madama・hada" and "PEARLDAYS"
We offer the most extensive selection of pearl-related products under the concept of "Making people beautiful with pearls."
MESSAGE
At enwsp - Endable SP -, our concept is "to wear truly good things casually every day."
We offer a new way to enjoy pearls.
Creating pearl jewelry loved by adult women, combining reliable quality and playful design.
Also, as a formal necklace, which is a good old tradition of Japan, our company, having been engaged in the wholesale pearl business for over 30 years,
We offer the most extensive selection of all Greats anywhere.
There are no two identical pearls; each one is unique. enwsp is a special space for customers to encounter a wonderful one-of-a-kind piece.
We weave various "en" through pearls,
We want to nurture a happy future where people and nature live together in harmony.
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A wide selection of Akoya pearls and Hanadama pearl necklaces, as well as 2-piece sets, essential for weddings, funerals, and ceremonial occasions
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A classic pearl earring or clip-on that you want to have at least one of
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Offering a wide range of jewelry with Hanadama certification
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Jewelry with playful designs and a commitment to the quality and materials of pearls
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The MARLENA series boldly uses SV and K10 to let you enjoy the pearls themselves.
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A wide variety of store-exclusive products not listed in the online store
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Necklaces such as Akoya pearls/formal pearls purchased at enwsp are eligible for unlimited free restringing. (Special treatments will be charged.)
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We also accept repairs for purchased items, so please bring them along with the warranty card.
(We will keep it and contact you at a later date. Please note that charges may apply depending on the situation.)
Equipped with a special room, "En no Heya"
The Shinjuku store features a special room called "En no Heya" to meet the needs of customers who want to take their time discussing and selecting products.
You can take your time choosing in a relaxed atmosphere where Japanese and modern styles intersect.
We also exhibit artworks created using nature pearls.
"En" 2024 Author: Nizo (NIZO)
Art that Connects Yen and Relationships
"En" carries the sentiment of overlapping the circle (shape) of a pearl with the connection (bond) between people.
This character, drawn in seal script from 200 to 1000 BCE, conveys the timeless beauty of calligraphy passed down through the ages,
It expresses universal human bonds and enduring harmony with nature.
This piece is finished using special ink.
Pearls that could not become pearl jewelry are ground into powder, and by mixing 20% of this powder into ink,
It creates depth and texture in the color. This unique technique imbues the characters with the mystery of pearls.
Calligrapher: Nizo (NIZO)
Since childhood, I have been familiar with calligraphy and fascinated by seal script (the oldest form of Chinese characters).
After graduating from a Japanese high school, I moved to the United States to convey the charm of Japanese culture overseas.
Responsible for creating signage for Hakata Ippudo New York and Sushi Azabu.

Endable SP
Tokyo Shinjuku Store
It is located very close to Shinjuku Gyoen, which is famous as a national park.
Please experience our WSP pearl jewelry and pearl cosmetics, loved for over 30 years since our founding, with your own eyes and skin.
Pearls vary greatly in price depending on their color, shape, size, length, quality, and other factors.
In fact, most customers don't know what to choose.
At our store, we fully address your concerns and questions, and to ensure you make a purchase with confidence, our knowledgeable pearl professionals who have passed the Pearl Certification will provide you with wholehearted support, so please rest assured.
Of course, it's perfectly fine to just look.
We would be delighted if you could drop by casually, touch the pearls, and get to know their charm.
I look forward to meeting you.
ACCESS
- Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line Shinjuku-sanchome Station Exit C1
Go up to the ground level, turn right with Starbucks behind you, and go straight,
You will see Doutor, so cross the traffic light and continue straight ahead.
After walking about 50 meters, you will see a Starbucks on your right. In front of it, on the first floor of the Shinjuku Gyoen Building, is the enwsp Shinjuku store.
- Marunouchi Line Shinjuku Gyoenmae Station Exit 1
If you turn your back to Exit 1 and go straight to the left, you will find APA Hotel Shinjuku Gyoenmae.
If you go straight ahead, you will arrive at enwsp Shinjuku store in about 2 minutes.
Right across the main street, there is a Starbucks.
Google map
Store Information
enwsp Endable SP Tokyo Shinjuku Store
〒160-0022
1F, Shinjuku Gyoen Building, 2-3-10 Shinjuku, Shinjuku-ku, Tokyo
Business Hours 11:00 AM - 7:00 PM
Regular holiday: Open every day (except summer season and year-end/New Year holidays)
*We accommodate customers who make reservations and visit by 7:00 PM.
TEL 03-6273-0006
E-MAIL en_shinjyuku@wspcorp.jp
Contact us by phone here
Reception Hours Weekdays 11:00 AM to 6:00 PM
Store Introduction
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